2024年6月，全球钻石巨头戴比尔斯（De Beers）宣布再次下调其核心产品——看货会（sightholder）钻石的官方价格，这是继2023年同期首次大幅降价后，时隔一年再度调整。此次降价幅度约为5%至10%，主要针对中低品质、中小克拉的裸钻，反映出当前全球钻石市场持续承压的现实。近年来，天然钻石需求疲软，尤其在中国和美国两大关键市场，消费者对钻石的热情明显降温。与此同时，实验室培育钻石凭借价格优势和环保理念迅速抢占市场份额，进一步挤压了天然钻石的生存空间。为稳定渠道库存、维持客户信心，戴比尔斯不得不通过价格策略刺激下游采购。值得注意的是，尽管戴比尔斯试图通过降价稳住市场，但行业整体仍面临结构性挑战。业内专家指出，若消费趋势无法逆转，未来天然钻石或将长期处于价格下行通道。此次降价不仅是短期应对，更可能是行业转型期的重要信号。
In June 2024, global diamond giant De Beers announced another reduction in the official prices of its core products—sightholder rough diamonds. This marks the second price cut in a year, following a significant decrease in June 2023. The latest adjustment ranges from 5% to 10%, primarily targeting lower- to mid-quality, smaller-carat rough diamonds, reflecting ongoing pressure in the global diamond market.In recent years, demand for natural diamonds has weakened considerably, especially in key markets like China and the United States, where consumer enthusiasm has noticeably cooled. Meanwhile, lab-grown diamonds have rapidly gained market share due to their lower prices and eco-friendly appeal, further squeezing the space for natural diamonds. To manage channel inventory and maintain buyer confidence, De Beers has resorted to strategic price cuts to stimulate downstream purchasing.Notably, despite these efforts to stabilize the market, the industry continues to face structural challenges. Industry experts warn that unless consumer trends reverse, natural diamonds may enter a prolonged period of price decline. This latest price adjustment is not just a short-term tactic—it could signal a pivotal shift during the sector’s ongoing transformation.
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