近日，百联集团旗下的奥特莱斯（Outlets）项目正式宣布落子郑州，标志着这一知名商业地产品牌加速布局中原市场。据悉，该项目位于郑州市惠济区，总建筑面积约12万平方米，规划引入超过200家国际与国内知名品牌，涵盖时尚服饰、运动户外、美妆护肤、家居生活等多个品类，并配套餐饮、休闲娱乐及亲子体验等多元业态。项目预计将于2025年9月正式开业，旨在打造集购物、社交、微度假于一体的新型消费目的地。百联奥莱作为中国奥特莱斯行业的先行者之一，已在全国多个城市成功运营多个项目，凭借其成熟的运营模式和强大的品牌资源，深受消费者青睐。此次进军郑州，不仅填补了当地高端折扣零售市场的空白，也将进一步激活区域消费潜力，推动城市商业升级。随着郑州国家中心城市地位的不断提升，以及中原城市群消费能力的持续增强，百联奥莱的入驻无疑将为本地居民和周边游客带来更优质、更具性价比的购物体验。
Recently, Bailian Group officially announced the launch of its Outlets project in Zhengzhou, marking the brand’s accelerated expansion into China’s central region. Located in Huiji District of Zhengzhou, the project covers a total area of approximately 120,000 square meters and is set to feature over 200 renowned international and domestic brands across categories including fashion, sportswear, beauty, home goods, and more. The development will also include diverse amenities such as dining, leisure, entertainment, and family-friendly experiences. The outlet mall is scheduled to open in September 2025, aiming to become a new-generation destination that blends shopping, socializing, and micro-vacation experiences.As one of China’s pioneers in the outlet retail sector, Bailian Outlets has successfully operated multiple projects nationwide, earning strong consumer recognition through its proven operational model and extensive brand partnerships. Its entry into Zhengzhou not only fills a gap in the local premium off-price retail market but also boosts regional consumption and supports urban commercial upgrading. With Zhengzhou’s growing status as a national central city and the rising purchasing power of the Central Plains urban cluster, Bailian Outlets’ arrival promises to deliver high-quality, value-driven shopping experiences for both residents and visitors.
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