近日，一支由英国和爱尔兰知名旅行商组成的考察团赴中国进行踩线活动，旨在深入了解中国旅游市场的新变化、新产品和新机遇。此次踩线行程覆盖北京、西安、成都、上海等多个热门旅游城市，涵盖历史文化、自然风光、美食体验及新兴文旅项目等内容。考察团成员通过实地走访景区、酒店、交通设施及与当地文旅部门座谈，全面评估中国作为出境游目的地的接待能力与服务质量。随着中国进一步优化入境旅游政策，包括扩大免签国家范围、提升支付便利性、改善多语种服务等举措，国际市场对中国旅游的兴趣持续升温。英国和爱尔兰旅行商表示，希望通过此次踩线，重新设计更具吸引力的中国旅游线路，并计划在2024年下半年推出面向本地游客的全新产品。此举不仅有助于恢复和拓展中英、中爱之间的旅游交流，也为中国文旅产业注入新的国际动能。
Recently, a delegation of prominent travel trade professionals from the UK and Ireland visited China on a familiarization trip to gain in-depth insights into the latest developments, products, and opportunities in China’s tourism market. The itinerary covered major destinations such as Beijing, Xi’an, Chengdu, and Shanghai, featuring historical and cultural sites, natural landscapes, culinary experiences, and emerging cultural-tourism projects. Through on-site visits to attractions, hotels, transportation hubs, and meetings with local tourism authorities, the delegation comprehensively assessed China’s readiness and service quality as an inbound destination.As China continues to optimize its inbound tourism policies—such as expanding visa-free access, enhancing payment convenience for international visitors, and improving multilingual services—global interest in traveling to China is steadily rising. The UK and Irish travel operators expressed their intention to redesign more appealing China itineraries based on this trip and plan to launch new tour products for their domestic markets in the second half of 2024. This initiative not only helps revive and strengthen tourism exchanges between China and the UK/Ireland but also brings fresh international momentum to China’s cultural and tourism industry.
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