近日，壹网壹创（股票代码：300792）发布公告称，公司实际控制人之一、董事长张帆计划通过集中竞价交易方式减持公司股份，累计减持比例不超过公司总股本的1%。本次减持计划自公告披露之日起15个交易日之后的6个月内进行，且在任意连续90个自然日内，通过集中竞价方式减持的股份总数不超过公司总股本的1%。壹网壹创是一家专注于品牌电商综合服务的高新技术企业，主要为国内外知名品牌提供线上运营、数字营销、仓储物流及IT系统支持等全链路服务。张帆作为公司创始人和核心管理者，其持股变动备受市场关注。此次减持系个人资金需求，并非对公司未来发展前景的看淡。公司强调，张帆减持后仍为公司实际控制人之一，不会导致公司控制权发生变更，公司治理结构稳定，日常经营不受影响。市场分析人士指出，在当前资本市场环境下，高管适度减持属于正常现象，投资者应理性看待。壹网壹创近年来持续拓展服务边界，深化与头部品牌合作，业绩表现稳健，长期发展逻辑未变。此次减持比例较小，对二级市场冲击有限，更多体现为股东个人资产配置行为。
Recently, ONECOM (stock code: 300792) announced that Zhang Fan, one of the company’s actual controllers and its chairman, plans to reduce his holdings through centralized bidding transactions by no more than 1% of the company’s total shares. The reduction will take place within six months starting 15 trading days after the announcement, with no more than 1% of the total shares sold via centralized bidding in any consecutive 90-day period.ONECOM is a high-tech enterprise specializing in comprehensive e-commerce services for brands, offering end-to-end solutions including online operations, digital marketing, warehousing and logistics, and IT system support to both domestic and international brand partners. As the company’s founder and key executive, Zhang Fan’s shareholding changes have drawn significant market attention. The company clarified that this reduction is driven by personal financial needs and does not reflect a lack of confidence in the company’s future prospects. After the reduction, Zhang Fan will remain one of the actual controllers, and the move will not affect corporate control or daily operations.Market analysts note that moderate share reductions by executives are common under current market conditions and should be viewed rationally by investors. ONECOM has consistently expanded its service scope and deepened collaborations with leading brands, maintaining solid financial performance. Given the limited scale of this reduction, its impact on the secondary market is expected to be minimal, primarily reflecting personal asset allocation rather than strategic concerns.
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