根据日本国家旅游局（JNTO）最新发布的数据，2023年12月赴日中国游客人数约为18.6万人次，同比2022年12月下降了约40%。这一显著下滑引发了各界对中日旅游恢复进程的关注。分析指出，造成这一现象的主要原因包括：一是中国国内出境游政策虽已全面放开，但消费者信心尚未完全恢复，部分游客仍对长途旅行持谨慎态度；二是日元汇率持续走高，导致赴日旅游成本上升，削弱了价格吸引力；三是中日之间直飞航班数量仍未恢复至疫情前水平，交通便利性受限。此外，地缘政治因素和部分舆论环境也可能对游客选择产生一定影响。尽管如此，随着2024年签证政策的进一步优化及更多航线的恢复，业界普遍预期中国游客赴日人数将在今年逐步回升。日本旅游业也在积极采取措施，如加强中文服务、推广地方旅游等，以吸引中国游客回流。
According to the latest data released by the Japan National Tourism Organization (JNTO), approximately 186,000 Chinese tourists visited Japan in December 2023, a year-on-year decline of about 40% compared to December 2022. This significant drop has drawn attention to the pace of recovery in China–Japan tourism. Analysts attribute the decline to several factors: although China fully lifted outbound travel restrictions, consumer confidence has not yet fully rebounded, with many travelers remaining cautious about long-haul trips; the sustained appreciation of the Japanese yen has increased travel costs, reducing Japan’s price competitiveness; and the number of direct flights between China and Japan remains below pre-pandemic levels, limiting travel convenience. Additionally, geopolitical tensions and certain media narratives may also be influencing travel decisions. Nevertheless, with further visa policy relaxations and the gradual restoration of air routes expected in 2024, industry experts anticipate a steady recovery in Chinese tourist arrivals. Japan’s tourism sector is actively responding by enhancing Chinese-language services and promoting regional destinations to attract Chinese visitors back.
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