2025年，宝马集团在欧洲市场的电动化转型表现尤为亮眼。根据最新数据显示，宝马在欧洲的纯电动车（BEV）销量同比增长超过60%，占其在该地区总销量的近30%。这一成绩不仅远超行业平均水平，也标志着宝马‘新世代’（Neue Klasse）战略的初步成功。宝马通过加速推出i4、iX1、i7等多款电动车型，并持续优化其高压电池技术和充电网络布局，有效提升了消费者对电动宝马产品的接受度。此外，宝马位于德国慕尼黑和匈牙利德布勒森的工厂已全面转向电动化生产，为未来产能扩张奠定基础。公司还承诺到2030年，欧洲市场50%以上的新车销量将来自纯电动车。这一系列举措彰显了宝马在可持续出行领域的坚定承诺与领先实力。
In 2025, BMW Group delivered an impressive performance in its electrification strategy across the European market. According to the latest data, BMW’s battery electric vehicle (BEV) sales in Europe surged by over 60% year-on-year, accounting for nearly 30% of its total regional sales—a figure significantly above the industry average. This milestone underscores the early success of BMW’s ‘Neue Klasse’ (New Class) strategy. The company accelerated the rollout of multiple EV models, including the i4, iX1, and i7, while continuously enhancing its high-voltage battery technology and expanding its charging infrastructure network, thereby boosting consumer confidence in BMW’s electric offerings. Moreover, BMW’s production facilities in Munich, Germany, and Debrecen, Hungary, have fully transitioned to EV-focused manufacturing, laying a solid foundation for future capacity growth. BMW has also reaffirmed its commitment to achieving more than 50% BEV sales in Europe by 2030, demonstrating its leadership and resolve in advancing sustainable mobility.
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