近日，成都传媒集团通过协议转让方式获得博瑞传播（股票代码：600880）部分股份，进一步强化了其作为实际控制人的地位。此次股权变动标志着成都市属国有文化企业在深化媒体融合、推动文化产业高质量发展方面迈出关键一步。博瑞传播作为成都本地重要的文化传媒上市公司，主营业务涵盖广告代理、教育服务、游戏运营及智慧教育等多个领域。成都传媒集团作为其控股股东，长期致力于整合优质资源，提升公司治理水平和市场竞争力。本次增持不仅体现了集团对博瑞传播未来发展前景的信心，也有助于优化公司股权结构，增强战略协同效应，为打造具有全国影响力的区域性文化传媒平台奠定基础。在国家大力推进文化数字化与媒体深度融合的背景下，此次股权调整有望加速博瑞传播在数字内容、智慧教育等新兴业务领域的布局，助力其实现转型升级和可持续发展。
Recently, Chengdu Media Group acquired a stake in Bori Communication (stock code: 600880) through a private agreement, further solidifying its position as the company’s actual controller. This equity transfer marks a significant step by Chengdu’s state-owned cultural enterprises toward deepening media integration and promoting high-quality development in the cultural sector. As a key local listed media and culture company in Chengdu, Bori Communication operates across multiple segments, including advertising agency services, education, online gaming, and smart education solutions. As its controlling shareholder, Chengdu Media Group has long been committed to integrating high-quality resources to enhance corporate governance and market competitiveness. The latest share acquisition not only reflects the group’s confidence in Bori Communication’s future growth but also helps optimize its equity structure and strengthen strategic synergy. This move lays a solid foundation for building a regionally influential cultural and media platform with national reach. Against the backdrop of China’s national push for cultural digitization and integrated media development, this ownership adjustment is expected to accelerate Bori Communication’s expansion into emerging areas such as digital content and smart education, supporting its transformation and sustainable growth.
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