近日，罗永浩在一次公开演讲中感慨道：‘锤子科技做了5年，被黑了4年。’这句话迅速引发热议，折射出创业路上的艰辛与舆论环境的复杂。锤子科技自2012年创立以来，凭借独特的设计理念和罗永浩鲜明的个人风格，一度成为国产手机市场中的“异类”。然而，从产品发布到量产交付，再到市场表现，锤子始终处于风口浪尖。一方面，其产品如Smartisan T1、坚果系列因工业设计和系统优化获得部分用户青睐；另一方面，产能不足、营销争议、财务压力等问题也让公司屡遭质疑。罗永浩坦言，外界对其团队的批评远多于鼓励，甚至许多负面评价并非基于事实，而是出于偏见或情绪化攻击。他强调，创业本就艰难，而持续承受不公舆论更是一种考验。尽管锤子科技最终未能成为主流手机品牌，并于2019年将核心业务出售给字节跳跳动，但其对产品美学与用户体验的坚持，仍在中国智能硬件发展史上留下独特印记。罗永浩的这番话，既是对过往经历的总结，也是对创业者坚持初心的一种呼吁。
Recently, Luo Yonghao remarked during a public talk: ‘Smartisan Technology operated for five years and was criticized for four of them.’ This statement quickly sparked widespread discussion, highlighting the hardships of entrepreneurship and the complexities of public opinion. Founded in 2012, Smartisan stood out in China’s smartphone market with its distinctive design philosophy and Luo’s outspoken personality. However, from product launches and manufacturing delays to market performance, the company constantly found itself under intense scrutiny. On one hand, devices like the Smartisan T1 and Nut series earned praise for their industrial design and user interface; on the other, issues such as production bottlenecks, controversial marketing, and financial strain drew persistent criticism. Luo admitted that his team faced far more negativity than support, with much of the backlash rooted not in facts but in bias or emotional reactions. He emphasized that while entrepreneurship is inherently difficult, enduring unfair public criticism adds another layer of challenge. Although Smartisan ultimately failed to become a mainstream brand and sold its core business to ByteDance in 2019, its commitment to aesthetic design and user experience left a unique legacy in China’s smart hardware industry. Luo’s comment serves both as a reflection on his journey and an appeal for perseverance among fellow entrepreneurs.
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