2024年，中国国家市场监督管理总局对携程集团启动反垄断立案调查，引发广泛关注。此次调查主要聚焦于携程是否滥用其在在线旅游平台市场的主导地位，实施诸如‘大数据杀熟’、强制‘二选一’、限制酒店等合作方在其他平台提供更低价格等涉嫌垄断的行为。作为中国最大的在线旅游服务平台之一，携程在酒店预订、机票销售和旅游产品分销等领域占据显著市场份额。监管部门指出，若平台利用技术手段或合同条款排挤竞争对手、损害消费者权益或扰乱市场秩序，将构成《反垄断法》所禁止的滥用市场支配地位行为。此次调查并非孤立事件，而是中国近年来加强平台经济反垄断监管的一部分，旨在推动公平竞争、保护消费者利益并促进市场健康发展。携程方面回应称将积极配合调查，并强调其始终遵守相关法律法规。案件结果或将对整个在线旅游行业产生深远影响，促使平台企业更加注重合规经营与用户权益保障。
In 2024, China’s State Administration for Market Regulation (SAMR) launched an antitrust investigation into Trip.com Group, drawing widespread attention. The probe primarily focuses on whether Trip.com has abused its dominant position in the online travel platform market by engaging in practices such as ‘big data price discrimination’ (charging loyal users higher prices), enforcing ‘exclusive dealing’ requirements, or restricting hotel partners from offering lower prices on competing platforms—actions that may constitute monopolistic behavior. As one of China’s largest online travel service providers, Trip.com holds a significant market share in hotel bookings, air ticket sales, and travel product distribution. Regulators emphasize that if a platform uses technical means or contractual terms to exclude competitors, harm consumer interests, or disrupt market order, it would violate China’s Anti-Monopoly Law regarding abuse of market dominance. This investigation is part of China’s broader regulatory push in recent years to strengthen antitrust oversight in the platform economy, aiming to promote fair competition, protect consumers, and ensure healthy market development. Trip.com stated it will fully cooperate with the investigation and affirmed its commitment to complying with all relevant laws and regulations. The outcome of this case could have far-reaching implications for the entire online travel industry, encouraging platforms to prioritize compliance and user rights.
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