近日，有媒体报道称，知名火锅品牌‘凑凑火锅’在郑州的所有门店已全部关闭，引发消费者和业界关注。对此，凑凑火锅客服回应称，郑州部分门店确实因租约到期、经营调整等原因暂时闭店，但并非全面退出郑州市场，未来仍有可能根据市场情况重新布局。据悉，凑凑火锅由呷哺呷哺集团孵化，主打‘火锅+茶憩’的复合业态，曾在全国多个城市快速扩张。然而，受消费环境变化、运营成本上升及区域竞争加剧等多重因素影响，部分区域门店出现收缩调整。此次郑州门店‘清零’事件，也反映出餐饮品牌在高速扩张后面临的精细化运营挑战。专家指出，品牌需更加注重本地化策略与长期盈利能力，而非单纯追求门店数量。目前，凑凑火锅在其他主要城市如北京、上海、深圳等地仍正常运营，消费者可通过官方渠道查询最新门店信息。
Recently, media reports revealed that all stores of the popular hotpot chain ‘Chuanchuan Hotpot’ in Zhengzhou have been closed, sparking concern among consumers and industry observers. In response, Chuanchuan’s customer service clarified that some Zhengzhou outlets were indeed temporarily shut down due to lease expirations and operational adjustments, but this does not mean a complete withdrawal from the Zhengzhou market—re-entry remains possible depending on future market conditions. Launched by the Xibei Group, Chuanchuan Hotpot is known for its hybrid concept combining hotpot dining with tea lounges, and it once expanded rapidly across numerous Chinese cities. However, shifting consumer trends, rising operating costs, and intensified local competition have prompted strategic store consolidations in certain regions. The closure of all Zhengzhou locations highlights the challenges faced by fast-growing restaurant brands in transitioning from rapid expansion to sustainable,精细化 (refined) operations. Experts suggest that long-term success now depends more on localized strategies and profitability than on sheer store count. Currently, Chuanchuan continues normal operations in major cities such as Beijing, Shanghai, and Shenzhen, and customers can check official channels for up-to-date store information.
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