2024年，比亚迪旗下高端硬派越野子品牌——方程豹，正式宣布累计销量突破30万辆，标志着其在新能源越野细分市场取得重大突破。自2023年品牌发布以来，方程豹凭借‘电驱越野’技术路线与DMO超级混动平台，迅速赢得消费者青睐。首款车型豹5以强悍的越野性能、领先的智能配置和出色的能耗表现，成为30万级新能源硬派SUV市场的标杆产品。方程豹的成功不仅体现了比亚迪在电动化与智能化领域的深厚技术积累，也反映出中国消费者对兼具性能与环保的高端越野车日益增长的需求。30万辆销量的背后，是品牌对‘专业、个性、探索’理念的坚持，以及对用户多元化用车场景的精准把握。未来，方程豹将持续丰富产品矩阵，计划推出豹8等新车型，进一步拓展全球市场。这一里程碑式的销量成绩，不仅巩固了比亚迪在新能源汽车领域的领先地位，也为中国品牌向上突破提供了有力范例。
In 2024, BYD’s premium off-road sub-brand, Fangcheng Bao, announced it has surpassed 300,000 cumulative vehicle sales, marking a significant milestone in the new energy off-road segment. Since its launch in 2023, Fangcheng Bao has quickly gained consumer favor through its ‘electric-driven off-roading’ philosophy and the DMO (Dual Mode Off-road) super hybrid platform. Its debut model, the Bao 5, has set a benchmark in the RMB 300,000-class new energy hardcore SUV market with its robust off-road capabilities, advanced smart features, and exceptional energy efficiency.Fangcheng Bao’s success reflects not only BYD’s deep technological expertise in electrification and intelligence but also the growing Chinese consumer demand for high-performance, eco-friendly off-road vehicles. Behind the 300,000-unit milestone lies the brand’s commitment to professionalism, individuality, and exploration, as well as its precise understanding of diverse user scenarios.Looking ahead, Fangcheng Bao plans to expand its product lineup with new models like the Bao 8 and further penetrate global markets. This achievement not only reinforces BYD’s leadership in the new energy vehicle sector but also serves as a powerful example of upward mobility for Chinese automotive brands.
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