近日，一款名为“死了么”的APP引发网友热议，并宣布启动征名活动，凡被采纳的新名称投稿者将获得666元现金奖励。该APP原名颇具争议性，虽意在以黑色幽默方式提醒用户关注生命、珍惜当下，但因名称敏感，易引发误解或不适，因此团队决定面向公众征集更合适、更具温度的品牌名称。据官方介绍，“死了么”APP核心功能聚焦于数字遗产管理与临终关怀服务，用户可提前规划个人数字资产（如社交账号、云盘资料、电子支付信息等）的处置方式，并为亲友留下语音、文字或视频遗嘱。此外，APP还提供心理健康支持、生命教育内容及紧急联系人设置等功能，旨在帮助用户从容面对生命的终点。此次征名活动不仅是一次品牌重塑，更是对生死议题的公共讨论。官方强调，新名称需体现尊重、温暖与人文关怀，避免猎奇或消极暗示。活动自发布以来已收到数千条投稿，最终入选者除获得666元奖金外，还将被授予“品牌共创官”称号。此举既展现了产品对用户意见的重视，也体现了科技向善的理念。
Recently, an app originally named ‘Did I Die?’ has sparked widespread online discussion and announced a naming contest: anyone whose suggested new name is selected will receive a 666 RMB cash reward. The original name, though intended as dark humor to encourage users to reflect on life and cherish the present, proved controversial and potentially distressing, prompting the team to seek a more thoughtful and empathetic brand identity.According to the developers, the app focuses on digital legacy management and end-of-life care. Users can pre-arrange how their digital assets—such as social media accounts, cloud storage data, and payment information—should be handled after death, and leave voice, text, or video messages for loved ones. Additional features include mental health support, life education resources, and emergency contact settings, all designed to help users approach mortality with dignity and peace of mind.This naming campaign represents not only a rebranding effort but also an invitation for public dialogue about life and death. The team emphasizes that the new name should convey respect, warmth, and humanistic care—avoiding sensationalism or negativity. Since its launch, the contest has received thousands of submissions. The winning contributor will not only receive the 666 RMB prize but also be honored as a ‘Brand Co-Creator,’ reflecting the app’s commitment to user engagement and ethical technology.
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