近日，有市场传言称宜家（IKEA）计划‘撤离中国’，引发广泛关注。对此，宜家中国官方迅速回应，明确否认相关传闻，并强调公司对中国市场的长期承诺不变。宜家表示，其在中国的业务不仅没有收缩，反而正持续推进本土化战略，包括扩大线上销售渠道、优化门店布局以及加强与本地供应链的合作。事实上，宜家自1998年进入中国市场以来，已在全国开设数十家门店，并建立了完整的零售与物流体系。近年来，面对消费习惯的变化和电商的崛起，宜家加速数字化转型，推出更贴近中国消费者需求的产品和服务。例如，针对小户型住宅推出的定制化家具、与本土设计师联名合作等举措，均体现了其深耕本地市场的决心。此外，宜家母公司英格卡集团（Ingka Group）也多次公开表示，中国是其全球最重要的市场之一，未来将继续加大投资力度。因此，所谓‘撤离中国’的说法缺乏事实依据，更多是误读或对个别门店调整的过度解读。宜家正通过灵活的战略调整，积极应对市场变化，巩固其在中国家居零售领域的地位。
Recently, market rumors claimed that IKEA plans to ‘exit China,’ sparking widespread attention. In response, IKEA China swiftly denied the speculation, reaffirming its long-term commitment to the Chinese market. The company emphasized that not only is it not scaling back operations, but it is actively advancing its localization strategy—expanding online sales channels, optimizing store layouts, and strengthening collaboration with local supply chains.Since entering China in 1998, IKEA has opened dozens of stores nationwide and built a comprehensive retail and logistics network. In recent years, responding to shifting consumer behaviors and the rise of e-commerce, IKEA has accelerated its digital transformation, introducing products and services tailored to Chinese consumers—such as space-saving furniture for small apartments and co-branded collections with local designers—demonstrating its dedication to the local market.Moreover, Ingka Group, IKEA’s parent company, has repeatedly stated that China remains one of its most important global markets, with continued investment planned for the future. Thus, claims of an ‘exit from China’ are unfounded and likely stem from misinterpretations or overreactions to routine store adjustments. Through agile strategic adaptations, IKEA is proactively navigating market dynamics to solidify its position in China’s home furnishings retail sector.
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