近日，知名羽绒服品牌‘鸭鸭’因产品标签上出现‘双标双码’问题引发消费者广泛争议。所谓‘双标双码’，是指同一件商品在不同销售渠道或地区使用不同的执行标准和产品编码，导致消费者对产品质量、成分及合规性产生质疑。有消费者反映，在电商平台购买的鸭鸭羽绒服吊牌上标注的执行标准与线下门店产品不一致，甚至部分产品存在填充物含量虚标、含绒量低于国家标准等问题。对此，鸭鸭官方回应称，不同批次或系列的产品可能因生产时间、销售区域或合作渠道差异而采用不同标准，但均符合国家相关法规要求。然而，这一解释并未完全平息公众疑虑。业内专家指出，‘双标’行为若属实，可能涉嫌违反《消费者权益保护法》中关于真实、全面信息披露的规定，损害消费者知情权与公平交易权。目前，多地市场监管部门已介入调查。此次事件再次提醒企业：在追求市场扩张的同时，必须坚守产品质量与诚信经营底线，避免因短期利益损害品牌长期信誉。
Recently, the well-known down jacket brand ‘Yaya’ has sparked widespread consumer controversy due to the discovery of ‘dual labeling and dual coding’ on its products. The term refers to the practice of applying different execution standards and product codes to the same item across various sales channels or regions, raising concerns among consumers about product quality, material composition, and regulatory compliance. Some customers reported that Yaya jackets purchased online displayed different national standards on their hangtags compared to those sold in physical stores, with allegations of inflated fill content and down percentages falling below China’s mandatory requirements.In response, Yaya stated that variations in production batches, sales regions, or retail partnerships may lead to the use of different—but still legally compliant—standards. However, this explanation has failed to fully reassure the public. Industry experts warn that if confirmed, such ‘dual-standard’ practices could violate China’s Consumer Rights Protection Law, which mandates truthful and comprehensive product disclosure, thereby infringing on consumers’ rights to information and fair trade.Local market regulators have now launched investigations. This incident serves as a reminder to brands that while expanding market reach, they must uphold product integrity and honest business practices to avoid long-term reputational damage for short-term gains.
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