近日，汉嘉设计集团股份有限公司（股票代码：300746）发布公告，宣布公司证券简称正式由“汉嘉设计”变更为“汉嘉数智”，证券代码保持不变。此次更名标志着公司战略重心的全面升级，从传统建筑设计向数字化、智能化方向深度转型。“汉嘉数智”这一新名称中的“数智”二字，体现了公司对数字技术与智能建造融合发展的高度重视。近年来，汉嘉设计积极布局BIM（建筑信息模型）、智慧城市、绿色低碳建筑及人工智能辅助设计等前沿领域，致力于通过科技赋能提升建筑设计全生命周期的效率与价值。公司表示，更名不仅是品牌标识的更新，更是业务模式和核心竞争力重构的重要一步。此次变更也反映了建筑行业整体向数字化、智能化演进的趋势。在国家“双碳”目标和新型城镇化战略背景下，汉嘉数智将依托自身在工程设计领域的深厚积累，加速推动数字技术与传统建筑业务的深度融合，打造面向未来的智慧建设综合服务商。投资者普遍认为，此次更名有助于提升公司在资本市场的辨识度，并为长期发展注入新动能。
Recently, Hangzhou Hanjia Design Group Co., Ltd. (stock code: 300746) announced that its stock ticker symbol has been officially changed from “Hanjia Design” to “Hanjia Digital Intelligence,” while retaining the same stock code. This rebranding signifies a strategic shift, as the company transitions from traditional architectural design toward digitalization and intelligent construction.The term “Digital Intelligence” in the new name underscores the company’s strong commitment to integrating digital technologies with smart building solutions. In recent years, Hanjia has actively expanded into cutting-edge areas such as BIM (Building Information Modeling), smart cities, green and low-carbon architecture, and AI-assisted design, aiming to enhance efficiency and value across the entire building lifecycle through technological innovation. According to the company, this name change is not merely a branding update but a critical step in reshaping its business model and core competitiveness.This move also aligns with the broader industry trend of digital and intelligent transformation in the architecture and construction sector. Against the backdrop of China’s national “dual carbon” goals and new urbanization strategy, Hanjia Digital Intelligence plans to leverage its deep expertise in engineering design to accelerate the integration of digital technologies with traditional construction services, positioning itself as a comprehensive provider of future-ready smart infrastructure solutions.Investors generally view the rebranding as a positive step that enhances the company’s market recognition and injects new momentum for long-term growth.
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