近日，极氪汽车就部分网络平台传播的‘车友活动不实信息’发布官方声明，澄清相关误解并重申品牌对用户沟通的重视。声明指出，近期有自媒体及社交平台账号发布所谓‘极氪官方车友活动取消’或‘活动内容变更’等消息，内容与实际情况严重不符，已对用户造成误导。极氪明确表示，所有官方车友活动均通过其官方App、微信公众号及授权渠道统一发布，未授权任何第三方平台擅自发布活动信息。公司已对不实信息采取法律手段维权，并呼吁广大用户以官方渠道为准，切勿轻信和传播未经核实的内容。同时，极氪强调将持续优化用户社群运营，提升活动透明度与参与体验，致力于构建真实、健康、积极的车友生态。此次声明不仅是一次辟谣，更体现了极氪在品牌建设中对用户信任与信息准确性的高度重视。
Recently, Zeekr issued an official statement addressing the spread of false information regarding its owner events on various online platforms, aiming to clarify misunderstandings and reaffirm its commitment to transparent user communication. The statement noted that certain social media accounts and self-media outlets have recently circulated claims—such as ‘Zeekr has canceled official owner events’ or ‘event details have been changed’—that significantly deviate from the facts and have misled users. Zeekr emphasized that all official owner activities are exclusively announced through its official app, WeChat official account, and authorized channels, and no third-party platforms are authorized to release such information independently. The company has initiated legal actions against the dissemination of false content and urged users to rely solely on official sources, avoiding sharing unverified information. Additionally, Zeekr reiterated its dedication to enhancing community engagement, improving event transparency, and delivering better participation experiences, with the goal of fostering an authentic, healthy, and positive owner ecosystem. This statement serves not only as a clarification but also underscores Zeekr’s strong emphasis on user trust and information accuracy in its brand development.
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