“中原菜都”扶沟：不止“趴地”爆款河南省扶沟县素有“中原菜都”之称，是全国重要的蔬菜生产基地之一。近年来，扶沟凭借其规模化、标准化、品牌化的蔬菜产业，不仅保障了本地及周边城市的“菜篮子”，更在全国市场打响了知名度。其中，“扶沟辣椒”“扶沟黄瓜”等特色品种广受欢迎，而近期走红网络的“趴地娃娃菜”更是成为现象级农产品，因其口感鲜嫩、品质稳定，迅速成为消费者餐桌上的新宠。然而，扶沟的农业魅力远不止于一款“爆款”。当地依托黄淮平原肥沃土壤和四季分明的气候优势，大力发展设施农业与智慧农业，推动蔬菜种植从传统模式向现代化转型。同时，扶沟积极构建“产—供—销”一体化产业链，通过冷链物流、电商平台和农超对接等方式，将新鲜蔬菜快速送达全国各地。此外，扶沟还注重农业与文旅融合，打造田园综合体和农事体验项目，吸引游客前来观光采摘，实现农业增效、农民增收。可以说，扶沟正以“菜”为媒，走出一条乡村振兴的新路径，其农业发展的深度与广度，远超单一产品的热度，展现出中原农业大县的蓬勃活力与创新潜力。
“Fugou, the Vegetable Capital of Central China: More Than Just a Viral Hit”Fugou County in Henan Province is known as the “Vegetable Capital of Central China” and stands as one of the nation’s key vegetable production bases. In recent years, Fugou has gained national recognition through its large-scale, standardized, and branded vegetable industry, not only securing the “vegetable basket” for local and neighboring cities but also capturing consumer attention nationwide. Signature products like “Fugou Chili Peppers” and “Fugou Cucumbers” enjoy widespread popularity, while the recently viral “Ground-Hugging Baby Bok Choy”—celebrated for its tender texture and consistent quality—has become a social media sensation and a new favorite on dining tables across China.Yet Fugou’s agricultural appeal extends far beyond a single trending product. Leveraging the fertile soil of the Huang-Huai Plain and its distinct four-season climate, the county has aggressively advanced protected agriculture and smart farming, transitioning from traditional cultivation to modernized production. Fugou has also built an integrated “production–supply–sales” chain, utilizing cold-chain logistics, e-commerce platforms, and direct farm-to-supermarket partnerships to deliver fresh produce rapidly across the country.Moreover, Fugou is blending agriculture with cultural tourism by developing agritourism complexes and hands-on farming experiences that attract visitors for sightseeing and harvest activities—boosting both agricultural efficiency and farmers’ incomes. Indeed, using vegetables as a catalyst, Fugou is forging a dynamic path toward rural revitalization, demonstrating a depth and breadth of agricultural innovation that goes well beyond fleeting trends.
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