近日，一则‘姐弟开猪肉铺，年销148亿’的新闻引发广泛关注。这并非传统意义上的街边肉摊，而是指中国知名生鲜企业‘钱大妈’的两位联合创始人——姐姐冯卫华与弟弟冯灿文。他们从广东一家小型猪肉档起步，凭借对社区生鲜零售模式的精准把握，逐步打造了一个覆盖全国、拥有数千家门店的连锁品牌。‘钱大妈’以‘不卖隔夜肉’为口号，通过高频次补货、当日清零的运营策略，赢得了消费者信任。据公开财报显示，其年销售额已突破148亿元人民币，成为社区生鲜赛道的领军企业。姐弟二人以务实、接地气的经营风格，将传统猪肉生意与现代供应链、数字化管理相结合，不仅重塑了人们对菜市场肉铺的认知，也展示了中国新消费品牌在细分领域的巨大潜力。
Recently, news that ‘a brother and sister running a pork stall achieved annual sales of RMB 14.8 billion’ has drawn widespread attention. This isn’t a traditional street-side meat counter but refers to Qian Da Ma, a well-known Chinese fresh food retail chain co-founded by siblings Feng Weihua (sister) and Feng Canwen (brother). Starting from a small pork stall in Guangdong province, they leveraged a deep understanding of community-based fresh food retail to build a nationwide chain with thousands of stores. Qian Da Ma’s slogan—’We don’t sell overnight meat’—reflects its core strategy: frequent restocking and clearing all inventory daily, which has earned strong consumer trust. According to public financial reports, the company’s annual revenue has surpassed RMB 14.8 billion, making it a leader in China’s community fresh food sector. With a down-to-earth and pragmatic approach, the siblings successfully integrated traditional meat retailing with modern supply chains and digital management, reshaping public perceptions of neighborhood butcher shops and highlighting the immense potential of niche new-consumption brands in China.
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