近日，知名羽绒服品牌‘鸭鸭’因被曝出部分产品存在‘双标双码’问题引发广泛关注。所谓‘双标双码’，是指同一件衣服上出现两个不同的吊牌和洗标，分别对应不同国家或地区的标准，其中部分标签显示填充物为100%白鸭绒，而另一标签则标注为含绒量较低的混合填充物。消费者质疑品牌涉嫌虚假宣传、区别对待国内外市场。对此，鸭鸭官方迅速作出回应，称该现象源于出口转内销过程中的标签管理疏漏，并非有意欺骗消费者。公司表示，所有在国内销售的产品均符合中国国家标准（GB/T 14272-2021），且已对相关批次产品展开全面自查。同时，鸭鸭承诺将加强供应链与标签审核机制，杜绝类似问题再次发生。业内专家指出，‘双标’问题在跨境商品中并不罕见，但企业应确保信息透明、标准统一，以维护消费者信任。此次事件也提醒广大消费者，在选购羽绒服时应仔细查看吊牌、检测报告等信息，优先选择信誉良好的品牌和正规渠道购买。
Recently, the well-known down jacket brand ‘Yaya’ has drawn widespread public attention after reports emerged that some of its products featured ‘dual labeling and dual coding.’ This term refers to a single garment carrying two different hangtags and care labels, each complying with standards from different countries or regions. One label claimed the filling was 100% white duck down, while the other indicated a lower-fill mixture. Consumers accused the brand of false advertising and applying double standards between domestic and international markets.In response, Yaya stated that this issue resulted from a labeling oversight during the process of converting export inventory for domestic sales, not an intentional act of deception. The company emphasized that all products sold in China comply with the Chinese national standard (GB/T 14272-2021) and announced a comprehensive internal review of the affected batches. Yaya also pledged to strengthen its supply chain and labeling verification processes to prevent recurrence.Industry experts noted that such ‘dual-standard’ practices are not uncommon in cross-border goods, but companies must ensure transparency and consistency in product information to maintain consumer trust. This incident also serves as a reminder for shoppers to carefully inspect hangtags and test reports when purchasing down jackets, and to buy from reputable brands through authorized channels.
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