在新能源汽车竞争白热化的当下，小鹏汽车创始人何小鹏正以双线战略应对市场变局：一边用增程式技术稳住当下，一边全力押注AI智驾搏击未来。面对理想、问界等对手凭借增程车型迅速抢占市场，何小鹏曾公开质疑增程是“落后技术”，但2024年小鹏却推出首款增程SUV——小鹏G6增程版，被外界视为战略转向。这一举措并非放弃初心，而是务实应对销量压力与用户续航焦虑的权宜之计。与此同时，何小鹏将更多资源投向AI大模型与高阶智能驾驶。小鹏已发布行业首个全栈自研的AI天玑系统，并计划在2024年内实现L3级自动驾驶落地。他坚信，未来5-10年，AI驱动的智能电动车才是真正的胜负手。因此，“用增程赌现在，用AI搏未来”精准概括了小鹏汽车当前的战略逻辑：短期靠增程稳住基本盘，长期靠AI构建技术护城河，从而在全球智能电动车赛道中占据先机。
Amid intensifying competition in the new energy vehicle (NEV) market, He Xiaopeng, founder of XPeng Motors, is pursuing a dual-track strategy: leveraging extended-range electric vehicles (EREVs) to secure the present while betting big on AI-powered intelligent driving for the future. Although He previously criticized EREVs as ‘outdated technology,’ XPeng launched its first EREV model—the XPeng G6 Extended-Range—in 2024, marking a pragmatic shift in response to strong market demand and range anxiety among consumers. This move isn’t a retreat from XPeng’s core vision but a tactical adjustment to stabilize sales. Simultaneously, He is channeling significant resources into AI and advanced driver-assistance systems. XPeng has unveiled its industry-first fully in-house developed AI ‘Tianji’ system and aims to deploy L3-level autonomous driving within 2024. He firmly believes that AI-driven smart EVs will define competitive advantage over the next 5–10 years. Thus, the phrase ‘betting on EREV for the present, betting on AI for the future’ aptly captures XPeng’s strategic duality: using EREVs to shore up short-term market position while building a long-term technological moat through AI innovation to lead the global smart EV race.
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