近日，孟加拉国首都达卡中央商务区（CBD）的一块大型电子广告牌上，醒目地亮起了来自中国湖南省永州市的城市宣传内容。这一举措标志着永州在推动城市国际化、拓展对外交流方面迈出了新步伐。永州作为国家历史文化名城，拥有丰富的自然资源与深厚的人文底蕴，近年来积极融入‘一带一路’倡议，加强与南亚、东南亚等地区的经贸与文化联系。此次在达卡CBD投放广告，不仅展示了永州的城市形象、旅游资源和投资环境，也体现了其主动‘走出去’、参与全球城市对话的开放姿态。达卡是南亚重要经济中心之一，人口密集、商业活跃，其CBD区域汇聚了大量国际企业与高端消费人群。选择在此展示永州形象，有助于提升永州在孟加拉乃至整个南亚地区的知名度，为未来潜在的经贸合作、人文交流和旅游推广奠定基础。此举也被视为地方城市开展‘城市外交’的创新尝试，通过海外广告投放，讲好中国地方故事，传播地方文化，增强国际社会对中国多元城市面貌的认知与理解。
Recently, a large digital billboard in the Central Business District (CBD) of Dhaka, the capital of Bangladesh, prominently displayed promotional content for Yongzhou City from Hunan Province, China. This move marks a new step for Yongzhou in promoting its international profile and expanding cross-border exchanges.As a nationally recognized historical and cultural city, Yongzhou boasts abundant natural resources and profound cultural heritage. In recent years, it has actively engaged in the Belt and Road Initiative, strengthening economic, trade, and cultural ties with South and Southeast Asia. The advertisement in Dhaka’s CBD showcases Yongzhou’s urban image, tourism attractions, and investment environment, reflecting its proactive approach to global engagement.Dhaka is a key economic hub in South Asia, with a dense population and vibrant commercial activity. Its CBD hosts numerous multinational corporations and high-income consumers. Featuring Yongzhou in this strategic location helps raise the city’s visibility across Bangladesh and the broader South Asian region, laying the groundwork for future cooperation in trade, culture, and tourism.This initiative also represents an innovative form of ‘city diplomacy,’ using overseas advertising to share local Chinese stories, promote regional culture, and enhance international understanding of China’s diverse urban landscapes.
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