2024年广州白云花市“标王”近日正式揭晓，由本地知名花卉企业以88万元人民币竞得。作为岭南地区最具代表性的传统年俗活动之一，白云花市每年吸引数十万市民和游客前来赏花、购花、祈福迎新。所谓“标王”，是指在花市摊位公开招标中出价最高的商户，通常位于花市入口或核心区域，具有极高的曝光度和商业价值。今年的“标王”摊位位于白云万达广场主入口处，地理位置优越，人流量密集。中标企业表示，将借此机会展示岭南特色年花如蝴蝶兰、金桔、桃花等，并融合非遗文化元素，打造沉浸式年味体验。近年来，“标王”价格持续走高，反映出市场对传统节庆经济的信心，也体现了花市作为城市文化名片的重要地位。广州白云花市不仅承载着市民对新春的美好期盼，也成为推动本地文旅消费、促进花卉产业发展的重要平台。随着“花市+”模式不断创新，传统年俗正焕发出新的活力。
The ‘Bidding Champion’ of the 2024 Guangzhou Baiyun Flower Market has been announced, secured by a well-known local florist for RMB 880,000. As one of the most iconic traditional Lunar New Year events in Lingnan region, the Baiyun Flower Market draws hundreds of thousands of residents and tourists each year to admire flowers, shop for festive blooms, and welcome the new year with good fortune.The term ‘Bidding Champion’ refers to the vendor who offers the highest bid in the public auction for premium stalls—typically located at prime spots such as the main entrance or central areas of the market—offering exceptional visibility and commercial value.This year’s winning stall is situated at the main entrance of Baiyun Wanda Plaza, benefiting from high foot traffic and prime exposure. The winning company plans to showcase traditional Lingnan New Year flowers like Phalaenopsis orchids, kumquat trees, and peach blossoms, while integrating intangible cultural heritage elements to create an immersive festive experience. The rising price of the ‘Bidding Champion’ in recent years reflects strong market confidence in holiday-driven consumption and underscores the flower market’s role as a cultural landmark of Guangzhou.More than just a symbol of New Year hopes, the Baiyun Flower Market has become a vital platform for boosting local tourism, cultural consumption, and the floriculture industry, with innovative ‘Flower Market Plus’ formats breathing new life into this cherished tradition.
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