近年来，多家中国企业通过收购或合作方式积极参与欧洲传统汽车品牌的复兴，引发德国媒体广泛关注。例如，吉利控股集团先后收购了瑞典品牌沃尔沃和英国品牌路特斯，并于2023年与德国老牌车企梅赛德斯-奔驰深化合作，共同开发电动车型。此外，长城汽车收购了德国博格瓦纳（Borgward）的部分资产，试图借助其历史品牌价值开拓欧洲市场。德国《商报》（Handelsblatt）等主流媒体指出，中国车企不仅带来资金支持，更凭借在电动化、智能化领域的领先技术，为陷入转型困境的欧洲品牌注入新活力。与此同时，这种‘反向收购’也引发了部分欧洲政界人士对技术安全和产业主权的担忧。但不可否认的是，在全球汽车产业加速向新能源转型的背景下，中欧企业在资本与技术层面的深度合作，正成为重塑全球汽车格局的重要力量。
In recent years, Chinese companies have actively participated in the revival of traditional European automotive brands through acquisitions or strategic partnerships, drawing significant attention from German media. For instance, Geely Holding Group acquired Sweden’s Volvo and Britain’s Lotus, and in 2023 deepened its collaboration with Germany’s Mercedes-Benz to jointly develop electric vehicles. Additionally, Great Wall Motor purchased assets from the defunct German brand Borgward, aiming to leverage its historic brand value to enter the European market. Outlets like Germany’s Handelsblatt noted that Chinese automakers are not only providing much-needed capital but also injecting new momentum into struggling European brands through their leadership in electrification and intelligent vehicle technologies. While this ‘reverse acquisition’ trend has raised concerns among some European policymakers about technological security and industrial sovereignty, it is undeniable that, amid the global auto industry’s rapid shift toward new energy vehicles, deeper Sino-European cooperation in both capital and technology is becoming a pivotal force in reshaping the global automotive landscape.
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