2025年，宝马集团全球销量达到246万辆，再次彰显其在全球豪华汽车市场的领先地位。这一成绩不仅延续了宝马近年来稳健增长的态势，也反映出其在电动化、数字化和可持续发展方面的战略成效。面对全球汽车行业加速向电动化转型的挑战，宝马集团通过不断丰富其电动车型阵容（如iX、i4、i7等）以及提升生产效率，成功吸引了更多消费者。同时，宝马在中国、欧洲和北美三大核心市场的表现尤为突出，其中中国市场依然是其全球最大单一市场，贡献了近三分之一的销量。此外，宝马集团积极推进‘循环经济’理念，在车辆制造中大量使用可再生材料，并致力于降低全生命周期碳排放。246万辆的销量不仅是数字上的突破，更是宝马在技术革新与用户需求之间取得平衡的体现，为其未来在智能电动时代的持续领跑奠定了坚实基础。
In 2025, the BMW Group achieved global sales of 2.46 million vehicles, reaffirming its leading position in the global premium automotive market. This milestone not only reflects the company’s consistent growth trajectory in recent years but also underscores the success of its strategic focus on electrification, digitalization, and sustainability. Amid the industry-wide acceleration toward electric mobility, BMW has successfully expanded its lineup of electric models—including the iX, i4, and i7—and enhanced production efficiency to attract a broader customer base. The brand delivered particularly strong performances in its three core markets: China, Europe, and North America, with China remaining its largest single market, accounting for nearly one-third of total sales. Furthermore, BMW has actively advanced its circular economy initiatives, incorporating significant amounts of recycled materials into vehicle production and striving to reduce carbon emissions across the entire vehicle lifecycle. The 2.46 million sales figure represents more than just a numerical achievement—it demonstrates BMW’s ability to balance technological innovation with evolving customer demands, laying a solid foundation for its continued leadership in the era of intelligent electric mobility.
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