花旗银行近期发布报告指出，中国高端黄金珠宝品牌老铺黄金（Laopu Gold）有望在2024年春节期间受益于强劲的节日消费需求。作为主打古法黄金工艺的奢侈珠宝品牌，老铺黄金凭借其独特的文化价值、精湛的手工技艺以及稀缺性，在近年来迅速赢得高净值消费者的青睐。春节作为中国最重要的传统节日，历来是黄金饰品销售的旺季——消费者习惯在此期间购买金饰用于送礼、婚庆或投资保值。花旗分析认为，随着国内消费信心逐步恢复，叠加春节假期带来的集中消费效应，老铺黄金的同店销售额和整体营收有望实现显著增长。此外，该品牌持续拓展一线及新一线城市高端商场门店，也为其节日期间的销售表现提供了渠道支撑。花旗维持对老铺黄金的“买入”评级，并预计其2024财年盈利将稳健上扬。
Citigroup recently issued a report indicating that Laopu Gold, a premium Chinese gold jewelry brand, is poised to benefit from strong festive demand during the 2024 Chinese New Year holiday. Known for its traditional “Gufa” (ancient-method) gold craftsmanship, Laopu Gold has rapidly gained favor among high-net-worth consumers due to its cultural heritage, artisanal quality, and product scarcity. The Spring Festival, China’s most important traditional holiday, has historically been a peak season for gold jewelry sales, as consumers typically purchase gold items as gifts, for weddings, or as a store of value. Citi analysts believe that with domestic consumer confidence gradually recovering and the concentrated spending effect of the holiday period, Laopu Gold could see notable growth in same-store sales and overall revenue. Additionally, the brand’s ongoing expansion into upscale shopping malls in Tier-1 and new Tier-1 cities provides further channel support for its seasonal performance. Citi maintains a ‘Buy’ rating on Laopu Gold and expects solid earnings growth in fiscal year 2024.
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