近日，广州一家餐饮店因在店内进行直播顾客用餐过程而引发广泛争议。据媒体报道，该店在未明确告知或征得顾客同意的情况下，通过短视频平台对堂食顾客的就餐行为进行实时直播，并配以解说和互动评论。部分被拍到的顾客事后表示不满，认为此举侵犯了个人隐私权，甚至有人担心自己的肖像被用于商业用途。对此，涉事商家回应称，直播初衷是为了展示真实的用餐氛围、吸引线上流量，并强调镜头多聚焦于菜品而非顾客面部。然而，法律专家指出，即便未直接拍摄清晰人脸，只要能识别特定自然人身份（如通过衣着、声音、座位位置等），仍可能构成对隐私权或肖像权的侵犯。根据《中华人民共和国民法典》，任何组织或个人不得以刺探、侵扰、泄露、公开等方式侵害他人隐私权。事件引发公众对公共场所隐私边界的讨论。虽然餐厅属于公共空间，但消费者仍有合理隐私期待。专家建议，商家若需进行类似营销活动，应提前设置明显提示、征得顾客书面同意，并避免将个体作为内容焦点。目前，相关平台已对该账号部分视频做下架处理，市场监管部门也已介入调查。
Recently, a restaurant in Guangzhou sparked widespread controversy by live-streaming customers dining in its establishment. According to media reports, the restaurant broadcast real-time footage of diners on a short-video platform without clearly informing them or obtaining their consent, often accompanied by commentary and audience interaction. Some customers expressed dissatisfaction after discovering they had been filmed, arguing that their privacy rights were violated and expressing concerns that their images might be used for commercial purposes.The restaurant claimed its intention was to showcase an authentic dining atmosphere and attract online traffic, emphasizing that the camera primarily focused on food rather than customers’ faces. However, legal experts cautioned that even if facial features aren’t clearly shown, identifying individuals through clothing, voice, seating position, or other contextual cues may still infringe upon privacy or portrait rights. Under China’s Civil Code, no organization or individual may infringe upon another’s right to privacy through means such as intrusion, disturbance, disclosure, or public exposure.The incident has ignited public debate over the boundaries of privacy in public spaces. Although restaurants are considered public venues, patrons still maintain a reasonable expectation of privacy. Experts recommend that businesses seeking similar marketing strategies should provide clear notices in advance, obtain written consent from customers, and avoid highlighting identifiable individuals. Currently, the relevant platform has removed some of the videos, and local market regulators have launched an investigation.
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